Each of us can call it an IP . From the moment our babies are born, we have our own IP , for example, we have our own name, ID number, fingerprints and so on. Until we grow up and work in society, personal IP becomes more important.
So what exactly is a personal IP ? The so-called personal IP is to design yourself well and then sell it. IP refers tothe abbreviation of English intellectual property, which means intellectual property. Sometimes also called intellectual property rights. So from the moment you regard yourself as an IP , you are no longer a character. At this time, you have to treat yourself as a work and manage it. For example, a book is an IP, a unique new product is also an IP , a mascot is also an IP , a piece of music is also an IP , and so on.
Now if we want to manage ourselves, we should design ourselves as a work. Once the design is done, it is time to sell it. This is the same as running a business. The task of the enterprise is to find a good product and then sell it. There are two key points here, one is to design yourself. The second point is to sell.
So how to build or design yourself? Let's take a look atthe five-step method of creating a personal IP! This five-step method isthe only way for you to build IP.
The first step is to do positioning. No matter what you do, such as Facebook, Douyin or any self-media account, you need direction thinking. You must be clear about what you want to do, that is, to position yourself first. Once the positioning is established, the second step is to improve and make yourself an expert in this field. After upgrading, the third is packaging. Packaging is very important. This is design thinking. Let others look at you as a professional/ beautiful person and like you very much. Then the above three add up to design yourself.
After the design is completed, it is necessary to consider how to sell yourself. The fourth is communication. Its key thinking is flow thinking. Wherever there is traffic, yearn for it. When you have traffic, you start the fifth realization.
We do IP to produce results. This change may be to make money, or it may be to influence a group of people to follow you. Collecting money, hearts, and resources is the best way to cash in.
Character setting, personal brand, label collection, public image, recognition. This is an era when one person can do a group of people. As long as a person has traffic and IP , he can earn more than the sum of the profits of a large enterprise.