Herd mentality, also known as "herd effect", means that individuals are influenced by the behavior of the majority of the outside world, and their own perceptions, judgments, and cognitions show behaviors that conform to public opinion or the majority of people. It is explained in a popular way. It means "following what others say" and "following the trend". Herd mentality can easily lead to blind obedience, and blind obedience often leads people into the abyss of eternal doom.
Herd mentality, this seemingly profound psychology, is actually very common in our daily life. It’s like when you turn on social media, everyone is watching popular dramas or variety shows on the Internet; friends around you all go to a famous online celebrity shop to “check in”, even though you all know that the food in this shop is actually not Or those members who choose to follow the public's decision in the meeting and hide their opinions, etc., these actually reflect the influence of the herd effect. These common phenomena clearly show that people are actually very vulnerable to the herd effect in their lives.
Many fields use the properties of the herd effect to achieve their goals. For example, celebrities not only need to have both strength and charm to gain a foothold in the entertainment industry, but also need to rely on the herd effect to increase their popularity and gain more and better resources to expand their stardom. But for celebrities, the herd effect is also terrible. Once some malicious people want to slander them, they only need to use the blind herd effect of three people becoming tigers, and everyone's mouth is shattered. If there are false rumors, the celebrity's reputation can be greatly reduced in an instant; if you look at the herd effect from a business perspective, as long as you make good use of this psychology, you can effectively increase the sales of your own products. Merchants will use the herd effect and implement various publicity methods. For example, they will spend money to get many well-known bloggers to help advertise, so that everyone will think that the product is of good quality and sales, and choose to purchase. However, the commercial effect brought by the herd effect is also risky, because once it becomes popular, some unscrupulous merchants may take advantage of the herd effect, take advantage of the opportunity to copy or imitate their products with lower quality, and sell them in the market, and buyers often will be deceived. These fakes will not only have a high probability of causing buyers to be negatively affected by inferior products, but also affect the reputation of genuine brands.
The herd effect should be made good use of, such as joining some excellent groups, which can motivate yourself and make yourself work harder, or use the herd effect to promote some meaningful activities, instead of using the herd mentality to slander the reputation of others, Spread false rumors. This is why we have always been educated to avoid bad social circles since we were young, just to avoid some negative herd effects. When you participate in a bad social circle, in order to fit into the circle and avoid being isolated, you will follow their footsteps and go astray, and the future will be dark.
Our daily life is always easily affected by the herd effect, but please don't make decisions that you will regret or regret because of the herd effect. We should make good use of herd mentality and exert its positive effect to make our lives better. Primer analysis, follow the crowd rationally, not follow blindly.